Profile: Risque business - Rebecca Cox, Head of brand marketing, Ann Summers
27 Jan 2000 | by ALEXANDRA JARDINE
about Ann Summers mainly female consumer base. Women are far more confident and assured today ...
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Campaigns: Spreading the Marmite message - Consumer PR
28 Jan 2000 | by MAJA PAWINSKA
Target Group Index data, MS love it or hate it phrase, and publicised the female star of the ad, model ...
Mitsubishi launches Pinin with pounds 2m push
21 Jan 2000 | by LISA CAMPBELL
Mitsubishi is promoting the launch of its new sports-utility-vehicle, the Shogun Pinin, with a pounds 2 million TV and press campaign through Asatsu and Roose s off-road credentials with Italian style, to appeal largely to female urban thirtysomethings . TV and cinema work was created ...
Global Brief: Japanese clients unite to win the women’s market - Five companies are using one brand to update their images, Karen Yates writes
21 Jan 2000 | by KAREN YATES
, says the launch has been a phenomenal success. Around 50 per cent females in the target group ...
Forum helps fill new media gap
20 Jan 2000 | by MediaWeek
A new networking forum called e-women is helping females forge careers in new media. The group, targeting businesswomen in new media, was created by three female entrepreneurs who saw a gap in the style and content of other such groups in the UK. “I am a member of quite a few e-groups but a lot of them are male ...
MEDIA: MacKenzie plans sports revolution - Kelvin MacKenzie has rebranded Talk Radio as talkSPORT and given it a 70% sports bias to give the brand greater focus and to target a young male audience, writes Poppy Brech
20 Jan 2000 | by POPPY BRECH
who used it for female audiences, but will gain more who are attracted by the sport and news. I ...
Licensing: The box office retains its draw - Movies continue to attract major licensees, even though success is unpredictable
20 Jan 2000 | by RACHEL MILLER
the female cowboy, and features a cameo appearance by Barbie. Mattel refused permission for Barbie ...
Romsey launches The English Home in bid to fill market gap
17 Jan 2000 | by COLIN GRIMSHAW
predominantly 40-plus female audience. The 90-page first issue carries 27 pages of ads including Estee ...
Analysis: Media Track - Talk Radio completes its sporting transformation, but ratings take a tumble
17 Jan 2000 | by ALASDAIR REID
losing interest. According to September s figures, female listeners overall fell by 24 per cent ...
News Briefs
17 Jan 2000 | by COLIN GRIMSHAW
of the UK female population, to promote the website. Of the five main TV channels, only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
