to remove filtersWWF launches ads to raise awareness
18 Oct 2001 | by Claire Billings,
and the Observer Food Monthly , targeted at the 35- to 54-year-old female market. Media buying is through Prager ...
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Friends Reunited among UK top 20 sites
13 Nov 2001 | by Claire Billings,
-olds and has more female visitors than male. According to Jupiter's figures, 25% of UK women in the 25-34 age ...
DLKW wins Australian Tourist Commission account
03 Jul 2001 | by Jenny Cowdy
LONDON - The Australian Tourist Commission has appointed Delaney Lund Knox Warren to handle its European advertising account.
Virgin Trains rapped again by the ad watchdog
30 May 2001 | by Anna Clarke
and offensive. The ads featured a woman wearing clothing from the range between the doors of female and male toilets. The stick figure on the female toilets' sign is holding her head in her hands while the male one ...
C4 follows up Big Brother with model show
19 Apr 2001
LONDON (Brand Republic) - Channel 4 has commissioned a reality TV show called Model House which will attempt to discover a new supermodel. The programme will be based on the same format and interactive voting system as used in Big Brother. Five female models will be filmed living together and will be voted ...
Daily Telegraph shrinks to attract women readers
12 Apr 2001 | by Claire Billings
in an attempt to reduce costs and attract more female readers....LONDON (Brand Republic) - Hollinger International is considering trimming up to 4cm off the size of the Daily Telegraph in an attempt to reduce costs and attract more female readers. Hollinger believes women whose arms are not as long as men’s are put off by the size and have switched to the Daily Mail ...
Carat wins $700m consolidated Pfizer account
13 Feb 2001 | by Anna Clarke,
inherits an account that includes some of the most successful drug brands in the world including Viagra ...
Boycott replaced by Chris Williams at the Express
26 Jan 2001 | by Claire Billings
female editor of a daily national UK newspaper when she took over at The Independent, prior to joining ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
