2000 years Male Female Male Female Male Female 25-34 16 7 ...
communicating a strong product message. Philip Hanson, head of marketing for HBOS Retail, admits that DLKW's solution carried a risk of being imitative and cheesy. But DLKW gave the staff professional help ... , HSBC and LloydsTSB - reviewed their advertising following the DLKW work. Hanson anticipates a ...
. It has just appointed its first ever female managing director, Marty Wikstrom, and last week poached ...
lender. DLKW triumphed after a three-way pitch, which involved incumbent agency Grey Worldwide ... and was carried out via the AAR. DLKW's brief is to flag up its buy-to-let mortgages offerings ... building societies. The move strengthens DLKW's ties with HBOS. It already holds the advertising ...
with drinks companies to dissuade them from targeting young and female drinkers in their marketing ...
with drinks companies to dissuade them from targeting young and female drinkers in their marketing ...
, the chambermaid and various people in the lift. At the end, a Finnish female voiceover says: "At Benecol, all ...
, is apparently a good-looking chap who will do wonders for the female ratings. He has already been dubbed ...
target audience was female shoppers aged 25- plus, between 11am and 5pm, but other adults ...
in February, April and June. Hanson acknowledges that DLKW's idea had scope for going horribly wrong ... that many of HBOS' competitors have reviewed their ad agencies since the DLKW ads have aired. He ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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