31 Dec 2001
| by JAMES WHELAN
to be particularly popular among women and will now be bottled
all year round. "We hope the female market will be a ...
31 Dec 2001
| by PETER CRUSH
. But as we move towards being more mass market,
targeting more females, we've had only half the response ...
20 Dec 2001
| by MATTHEW ARNOLD
2000
years Male Female Male Female Male Female
25-34 16 7 ...
20 Dec 2001
| by GAIL KEMP
communicating a strong product message. Philip Hanson, head of marketing for HBOS Retail, admits that DLKW's solution carried a risk of being imitative and cheesy. But DLKW gave the staff professional help ...
, HSBC and LloydsTSB - reviewed their advertising following the DLKW work. Hanson anticipates a ...
20 Dec 2001
| by SUZY BASHFORD
. It
has just appointed its first ever female managing director, Marty
Wikstrom, and last week poached ...
19 Dec 2001
per cent
are females aged 16 and above, 18 per cent are children, 88 per cent
access from the home ...
audience: 52 per cent male, 48 per cent female. "Our users are
trendy and intelligent," says marketing ...
audience: 63 per cent of UK Plus users are aged between 25 and 54;
54 per cent are female; 79 per cent ...
17 Dec 2001
| by MAIRI CLARK
host of agencies and
media owners pioneer the promotion of their female staff. Surely, they
deserve ...
female MDs, who were also mothers, did at Emap Elan -
and few other mergers would see a woman made ...
out of the running simply because they are female. If we allow that to
happen, then everyone has ...
17 Dec 2001
.
First, there's the US female lawyer aroused to orgasmic pleasure at the
prospect of washing her hair ...
17 Dec 2001
1. Clairol Herbal Essences
In this spot, set in a courtroom, a female lawyer is transported to
orgasmic fantasy because she has the "urge to 'erbal". Step forward New
York's Kaplan Taylor agency and the poor sods who had to adapt the ad
for the UK, Banks Hoggins O'Shea/FCB.
2. AA Online Insurance ...
17 Dec 2001
In a transparent ploy to get female media buyers to sit on his
knee, Matt Salmon, group advertisement director of Natmag's Prima and
Prima Baby, recently dressed up as Santa Claus.
Together with group ad manager David Parker - who drew the short straw
and got the elf outfit - Salmon visited ...