Search results for DLKW, female Viagra, Flibanserin

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PROFILE: Fuller's - Making ale cool again. Fuller's marketing manager James Whelan explains how his view of direct marketing pulls in punters

to be particularly popular among women and will now be bottled all year round. "We hope the female market will be a ...

LISTS AND DATABASES: Christmas wish list - Wealthy OAPs, arcade gamers, millionaires and shopaholics ... Peter Crush asks marketers exactly who would make it on to their ultimate mailing list

. But as we move towards being more mass market, targeting more females, we've had only half the response ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

2000 years Male Female Male Female Male Female 25-34 16 7 ...

ADWATCH STARS OF 2001

communicating a strong product message. Philip Hanson, head of marketing for HBOS Retail, admits that DLKW's solution carried a risk of being imitative and cheesy. But DLKW gave the staff professional help ... , HSBC and LloydsTSB - reviewed their advertising following the DLKW work. Hanson anticipates a ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

. It has just appointed its first ever female managing director, Marty Wikstrom, and last week poached ...

TOP 50: Advertising by numbers - The internet might not be the media darling it once was, but there are still some success stories out there. Revolution rounds up the UK's biggest online media properties

per cent are females aged 16 and above, 18 per cent are children, 88 per cent access from the home ... audience: 52 per cent male, 48 per cent female. "Our users are trendy and intelligent," says marketing ... audience: 63 per cent of UK Plus users are aged between 25 and 54; 54 per cent are female; 79 per cent ...

LEADER: Equality is not PC: women demand it when it's deserved

host of agencies and media owners pioneer the promotion of their female staff. Surely, they deserve ... female MDs, who were also mothers, did at Emap Elan - and few other mergers would see a woman made ... out of the running simply because they are female. If we allow that to happen, then everyone has ...

THE BOOK OF LISTS: 'Urge to herbal' tops the turkeys list

. First, there's the US female lawyer aroused to orgasmic pleasure at the prospect of washing her hair ...

THE BOOK OF LISTS: The 10 "Best" Campaign Turkeys of the year

1. Clairol Herbal Essences In this spot, set in a courtroom, a female lawyer is transported to orgasmic fantasy because she has the "urge to 'erbal". Step forward New York's Kaplan Taylor agency and the poor sods who had to adapt the ad for the UK, Banks Hoggins O'Shea/FCB. 2. AA Online Insurance ...

HOTCAKES: Salmon sells his soul to Santa

In a transparent ploy to get female media buyers to sit on his knee, Matt Salmon, group advertisement director of Natmag's Prima and Prima Baby, recently dressed up as Santa Claus. Together with group ad manager David Parker - who drew the short straw and got the elf outfit - Salmon visited ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.