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NEW MEDIA: Clickwalla.com signs deal

Clickwalla.com, part of Concept Asia Media, the marketing agency targeting the Asian community in the UK, has signed an affiliated deal with Thinknatural.com. The service will supply the Asian female market with ThinkNatural's beauty products. ...

ANALYSIS: Can gum and dental care mix? - P&G and Colgate are both set to launch chewing gums with dental care benefits. How will the brands affect the market? Tania Mason reports

, which is primarily aimed at women, because the gum will appeal equally to male and female ...

THE BIG QUESTION: How would you market whale meat to reluctant UK consumers?

are killed every year including pregnant females. We would rally public, business and political support ...

BBH creates 'animal' ads for Lynx

, the black-tipped seagull seduces the female by filling his mouth with fish. Thank goodness humans have ... the animal kingdom, the horn turtle seduces the female by drumming his long toenails across her snout ... , while a poster campaign showed inanimate objects, such as a wheelbarrow, given a female gender ...

NEWS IN BRIEF

Lever Faberge is to sponsor MTV's new weekend show MTV on Call to promote its new range of Impulse anti-perspirants to the youth market. The brand will sponsor a competition to find a new female presenter to co-host the series alongside Richard Blackwood. Auditions will be filmed for broadcast ...

NEWS IN BRIEF

Lever Faberge is to sponsor MTV's new weekend show MTV on Call to promote its new range of Impulse anti-perspirants to the youth market. The brand will sponsor a competition to find a new female presenter to co-host the series alongside Richard Blackwood. Auditions will be filmed for broadcast ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.