14 Dec 2001
| by Edited by JOE LEPPER
speculation is that Viagra could be switched
next year.
The Proprietary Association of Great Britain ...
reflects
the greater need to communicate with our members. Some of these
products, such as Viagra could ...
16 Nov 2001
BANGKOK: Independent firm Nine East has won its first healthcare
client - Pfizer - and has launched a healthcare practice. Nine East will
work for Pfizer's Viagra and Lipitor brands. The practice will be headed
by former Shandwick Thai corporate group practice head Pongprach
Surojnametakul.
...
17 Aug 2001
The Red Consultancy's healthcare team has been appointed to handle
the UK launch of Eli Lilly manufactured Cialis, an erectile disfunction
treatment to rival Viagra.
The ability to launch the product follows a High Court ruling last
November declaring the patent of Pfizer's Viagra - which ...
22 Jun 2001
| by CHRIS SCOTT
, which has until now been dominated by the runaway success of
Viagra. The agency will then handle ...
01 Jun 2001
TAIPEI: Pharmaceutical giant Pfizer has hired Ogilvy Public
Relations on a retainer basis to handle PR in Taipei for two of its
leading brands, Viagra and Lipitor. The agency will work on strategic
consultation, media relations, new study announcements and a patient
testimony campaign ...