to remove filtersAlcohol warnings slammed by ISBA
12 Dec 2001 | by Tania Mason,
with drinks companies to dissuade them from targeting young and female drinkers in their marketing ...
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ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold
20 Dec 2001 | by MATTHEW ARNOLD
2000 years Male Female Male Female Male Female 25-34 16 7 ...
MEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed
07 Dec 2001 | by DOMINIC MILLS, dominic.mills@haynet.com
. If Carling is to grow, it has to reach out to new audiences that are younger, male and female, and more ...
Carling's defection to music seems to be perfectly timed
07 Dec 2001
, it has to reach out to new audiences that are younger, male and female, and more adventurous ...
The changing world of beer ads
02 Nov 2001
parachuting onto a beach. The ad, which was criticised for demeaning women, was withdrawn amid former female ... Light, for example, has one of the highest percentages of female drinkers -- around 45%. A recent ad ...
CLOSE-UP: LIVE ISSUE/COCA-COLA'S NEW GLOBALISM - Is this the end for Coke's 'think local' ad strategy? Cutting costs looks a likely reason to return to a global network, Jenny Watts says
12 Oct 2001 | by JENNY WATTS
on the lookout for love. Global: Diet Coke The hunky inspiration for female office workers to take a ...
female slimmers with the use of testimonials in its ads, writes Jules Grant
11 Oct 2001 | by JULES GRANT
Slim-Fast advertising has traditionally been associated with slender women running along beaches in slow motion and people sipping milkshakes.
Two-thirds don't drink ale or beer in an average week
04 Oct 2001 | by TANIA MASON
Total Male Female 16-24 25-34 35-44 45-54 55-64 65+ 0 62% 42% 81% 54% 55 ...
ANALYSIS: Bass' natural evolution of beer - Bass Brewers aims to boost its sector by repositioning beer as a natural, quality drink that appeals to women, writes Tania Mason
04 Oct 2001 | by TANIA MASON
and development team is developing beers to appeal to female palates, to be launched as part of its 2002 new ...
St Luke's spoofs 'busy life' for Rizazz
28 Sep 2001 | by JENNY WATTS
, but who feel they have not got the time to cook. The campaign features a supposedly busy female ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
