to remove filtersMEDIA PERSPECTIVE: Carling's defection to music seems to be perfectly timed
07 Dec 2001 | by DOMINIC MILLS, dominic.mills@haynet.com
. If Carling is to grow, it has to reach out to new audiences that are younger, male and female, and more ...
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ADWATCH STARS OF 2001
20 Dec 2001 | by GAIL KEMP
communicating a strong product message. Philip Hanson, head of marketing for HBOS Retail, admits that DLKW's solution carried a risk of being imitative and cheesy. But DLKW gave the staff professional help ... , HSBC and LloydsTSB - reviewed their advertising following the DLKW work. Hanson anticipates a ...
Carling's defection to music seems to be perfectly timed
07 Dec 2001
, it has to reach out to new audiences that are younger, male and female, and more adventurous ...
ADWATCH: Benecol focuses on its 'cholesterol expertise' in new ad - Benecol ad stars a Finnish 'employee' with a mission to promote the benefits of the brand
06 Dec 2001 | by Jules Grant,
, the chambermaid and various people in the lift. At the end, a Finnish female voiceover says: "At Benecol, all ...
OPINION: It's television that turns history into soap opera, not historians
06 Dec 2001 | by SIMON MARQUIS, chief executive of Zenith Media
, is apparently a good-looking chap who will do wonders for the female ratings. He has already been dubbed ...
DLKW's TV debut for Unison tells Blair to keep health public
23 Nov 2001 | by JEREMY WHITE
of ants shouting at a bear to "get out the way". Greg Delaney, the chairman of DLKW, said: "Above ...
ADWATCH: Esure animation shows the benefits of being responsible - Distinctive executions have helped the Halifax-backed Esure get across its ideas for insurance
22 Nov 2001 | by JULES GRANT
% recall. Created by Delaney Lund Knox Warren and Partners (DLKW), the 40-second spot broke ... director at DLKW, says: "The computer animation gives the ad a fresh and modern feel - appropriate for a ... theme and style. All Response Media handled media buying. DLKW won the three-way pitch for Esure ...
PlayStation in deal with C4 youth show
22 Nov 2001 | by RAVI CHANDIRAMANI
as video diaries. Diarists to date have ranged from a female Elvis impersonator and local kids ...
THE NET EFFECT: Diary - Warren lives it up on Channel 5's very own type of Rodent Drive
02 Nov 2001
sets of an evening to watch Warren's latest frolics: "My name is Cloud and I am a female gerbil ...
St Luke's spoofs 'busy life' for Rizazz
28 Sep 2001 | by JENNY WATTS
, but who feel they have not got the time to cook. The campaign features a supposedly busy female ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
