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BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

. It has just appointed its first ever female managing director, Marty Wikstrom, and last week poached ...

OPINION: Cowen on ... Coco De Mer

through all the dubious waffle whereby the dildo becomes the ultimate symbol of female empowerment ...

CLOSE-UP: LIVE ISSUE/STAFF STARRING IN ADS - Why clients are putting employees centre stage. Many companies are keen to turn their staff into the brand

, their mates take the piss out of them for being in the ads." The ads produced by DLKW for the Halifax ...

Uniqlo backs UK debut with £4m

young male base-jumper and the second a female ice-skater, both of whom are wearing Uniqlo ...

Tech goods' rapid evolution fails to put off shoppers

Male Female AB C1 C2 DE Yes, 21% 27% 15% 24% 20 ...

Tech goods' rapid evolution fails to put off shoppers

Male Female AB C1 C2 DE Yes, 21% 27% 15% 24% 20 ...

IN-STORE MARKETING: In-store aims for instant attraction - Point-of-sale is vital in the wider marketing plan: it speaks to consumers as they make their decision

. Patty Knight, European business manager female grooming at Gillette says: 'The idea we tried to work ...

ANALYSIS: Arcadia focuses its interests - Harriet Marsh asks how the Arcadia group will benefit from trimming its portfolio to six core high street brands

to an older female audience because it caters for an older figure. Slightly more upmarket than DP. Has 240 ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

 type: Private company Last year, Campaign said that the first few months of 2000 would be crucial for DLKW. It had to stem ... in billings in the form of Typhoo and Unilever's Bestfoods work. DLKW touched rock bottom in April ... DLKW saw off Rainey Kelly Campbell Roalfe/Y&R to clinch the pounds 25 million Halifax account ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

 type: Private company Last year, Campaign said that the first few months of 2000 would be crucial for DLKW. It had to stem ... in billings in the form of Typhoo and Unilever's Bestfoods work. DLKW touched rock bottom in April ... DLKW saw off Rainey Kelly Campbell Roalfe/Y&R to clinch the pounds 25 million Halifax account ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.