to remove filtersVW pushes Lupo to health-aware women
13 Nov 2002 | by Claire Billings,
LONDON - Volkswagen is targeting fitness-conscious females with an integrated campaign aimed
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NCH-backed voucher site attracts 16,000
25 Nov 2002 | by Claire Billings,
The figure surpasses the target of 10,000 registrations NCH set for the period, despite deliberate low-key marketing. Of those who have registered, 72.3% are female, 46% are aged 18 to 34 years old and 25% are aged 35 to 44 years old. The percentage of visitors who returned to the site is 28% and more ...
Tequila\Manchester gives Double Bubble direct push
31 Oct 2002 | by Jennifer Whitehead,
to female commuters at 10 London Underground stations and throughout selected UK workplaces. The last of the three products, Bubble Melts, will be distributed to female customers at hairdresser Toni & Guy over a ...
Aerodeon to launch Heart 106.2 text push
29 Oct 2002 | by Staff,
third-party advertisers the chance to reach a well-defined 24- to 44-year-old female demographic ...
Mailings thrive in tough times
25 Oct 2002
elderly and female, and e-mail and SMS for clients including BT. Pointing to retailers such as Amazon ...
DIRECT MARKETING: Mailings thrive in tough times
24 Oct 2002 | by MARY COWLETT
elderly and female, and e-mail and SMS for clients including BT. Pointing to retailers such as Amazon ...
WH Smith to open up loyalty database
21 Oct 2002 | by Claire Billings,
The database provides access to more than 1.2m active members -- consumers who have used their card in the last six months. More than 75% of the database is made up of females, and two thirds of the list are aged between 30 and 59 years old. The task of managing the data has been awarded to list ...
Proximity focuses on cheerful qualities of Beetles for mail push
02 Sep 2002 | by Jennifer Whitehead,
-year-old female target profile, to draw attention to the Beetle's price, which is under £12 ...
Superbrands case studies: Carat
30 Aug 2002
Connection Study showed some interesting male/female attitude shifts. According to its 10,000-strong consumer ...
Prospect Shop snaps up list of horse lovers
07 Aug 2002 | by Staff,
The list, formerly known as CAM Equestrian, is described as being comprised of "animal lovers", with 95% of the names on the list owning a pet and riding or owing a horse. The names are predominantly female, aged between 25 to 54. The Prospect Shop is targeting the list at charities -- especially ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
