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Loaded pushes Kama Sutra issue with die-cut cover

02 Dec 2002 | by Claire Billings,

-cut female shape on the front cover of the magazine, drawing attention to its 32-page Kama Sutra supplement.

Soft & Gentle hits target with Dawson Day sponsorship

26 Nov 2002 | by Claire Billings,

. The activity will raise the brand's profile among the show's female audience. The series is believed to be one ...

NCH-backed voucher site attracts 16,000

25 Nov 2002 | by Claire Billings,

The figure surpasses the target of 10,000 registrations NCH set for the period, despite deliberate low-key marketing. Of those who have registered, 72.3% are female, 46% are aged 18 to 34 years old and 25% are aged 35 to 44 years old. The percentage of visitors who returned to the site is 28% and more ...

Ame follows awareness campaign with TV debut

18 Nov 2002 | by Claire Billings,

The ads, created by Barrett Cernis, break on November 28 and will be placed around key Christmas programming watched by Ame's target audience, over 35-year-old females. The ads depict a geisha girl standing in an authentic Japanese garden. She is being cleansed by light rain, which is washing away all ...

VW pushes Lupo to health-aware women

13 Nov 2002 | by Claire Billings,

LONDON - Volkswagen is targeting fitness-conscious females with an integrated campaign aimed

DLKW to debut safer sex campaign for Christmas

04 Nov 2002 | by Michael Byrne,

would confuse people. However, it's an important issue being tackled at an important time." DLKW ...

Tequila\Manchester gives Double Bubble direct push

31 Oct 2002 | by Jennifer Whitehead,

to female commuters at 10 London Underground stations and throughout selected UK workplaces. The last of the three products, Bubble Melts, will be distributed to female customers at hairdresser Toni & Guy over a ...

Aerodeon to launch Heart 106.2 text push

29 Oct 2002 | by Staff,

third-party advertisers the chance to reach a well-defined 24- to 44-year-old female demographic ...

Hewitt slams 'sexist and old-fashioned' Motor Show ads

28 Oct 2002 | by Jennifer Whitehead,

supporting attempts to encourage 50,000 female engineering and technology graduates to take up engineering ...

WH Smith to open up loyalty database

21 Oct 2002 | by Claire Billings,

The database provides access to more than 1.2m active members -- consumers who have used their card in the last six months. More than 75% of the database is made up of females, and two thirds of the list are aged between 30 and 59 years old. The task of managing the data has been awarded to list ...

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