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in this age group are women, it was important to appeal to both male and female audiences. Strategy and Plan ... was 50:50 male to female, and over 10,000 visitors left their e-mail address requesting further ...
consumers who might be older and female, but who hate being pigeon-holed? And market to them without patronising them? They should. But it might also help if there were more senior female marketers. As one ad ... management. This isn't about quotas. Nor is it just about females. It's common sense. After all, the more ...
the audience to be predominantly female, with a downmarket skew. While I find myself asking if this is a ...
would confuse people. However, it's an important issue being tackled at an important time." DLKW ...
showing male and females torsos with the message, 'check 'em out'. Pubs are also being targeted with ads
You've worked in a number of big well-known companies. w hy did you set up on your own? Having worked at the best full service agency in London in the '80s, BMP; a creative hotshop, Delaney Fletcher Delaney (now DLKW) and then Zenith Media, I was fortunate enough to experience just how ...
On 8 December 2001, an adult female called 999 to say her friend had just turned up at her house drunk. She asked if she could get an ambulance to take her home, as no taxis were available. The London Ambulance Service receives an increasing number of similar 999 calls daily, while up to 40 per ...
to female commuters at 10 London Underground stations and throughout selected UK workplaces. The last of the three products, Bubble Melts, will be distributed to female customers at hairdresser Toni & Guy over a ...
EnterpriseIG. The agency analysed understanding of female health codes across the UK and US to develop a new
. Created by Ideas Unlimited, it uses images of male and female chests and the slogan 'Check 'em out
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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