to remove filtersUS drug companies spend more on advertising than research
18 Jul 2002 | by Staff,
%. Pfizer, which makes Viagra, spent 35% of its revenue on marketing, advertising and administration while ...
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Advertising goes quiet as world pauses
13 Sep 2002
to the Independent on Sunday: "It is like being called the Viagra family." If you have an opinion on this or any ...
Mediaedge:CIA and Initiative to share media for the 'new Viagra'
03 May 2002 | by Staff,
's Viagra, and Bayer is hoping it will generate annual sales of more than $800m when it is introduced ... been delayed, giving Bayer an edge. Last year, Pfizer racked up in about $1.6bn in sales of Viagra ...
P&G to try again with Sunny D, but Valium calls it a day
01 Feb 2002
addict John Hinckley, who attempted to assassinate Ronald Reagan. No such demise for Viagra ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
