." McKenzie, who believes that the campaign "taps into female insights," adds that Sara Lee-owned Gossard aims ...
The brand, which will target style-conscious female consumers, will be unveiled in conjunction with Boots, French Connection's toiletries licensee. French Connection is also planning the launch of special Christmas packs and gift items to enhance sales of the men's grooming range that it sells through ...
to the Independent on Sunday: "It is like being called the Viagra family." If you have an opinion on this or any ...
the world's media for all the right reasons this week, when the world's number one female tennis player ...
to make its brand tap into 'female insight'.
is fantastic because it taps into a very female insecurity - men assume when they see a pretty girl that she ... men to women, Gossard is right to concentrate on female buyers first. Frankly, any ad will appeal ... with both the product and the man in her life. A campaign that celebrates the female perspective ...
, it stresses female concerns rather than the raunchy multi-sex appeal advertising with which the agency ...
, it stresses female concerns rather than the raunchy multi-sex appeal advertising with which the agency ...
-old females. The company's older brands, including Spearmint, Doublemint and Juicy Fruit, make up a tiny ...
's leading sportswear brand. The money will go on attracting female customers, as well as the launch of RBK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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