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MARKETING MIX: Global pulse

at them. This Hickory clothing ad from the US caused howls among our 50- to 75-year-old female ...

ADWATCH: Skoda challenges motorists' irrational brand prejudice - Skoda's ads aim to build on the previous campaign to change perceptions of the marque

, is entitled 'Coffee'. It is set in a car showroom and features a female customer talking to a salesman ...

LOYALTY'S TRAVEL RENAISSANCE: 2002 has seen the resurgence of loyalty schemes. Daniel Rogers explores why retailers are keen to use travel and leisure as a key incentive to win over customers

are female. "Grocer cards are more discount based. Our key proposition is about pampering and treats ...

POINT OF PURCHASE: Cosmetics brands overhaul counters - Beauty firms are moving away from hard-sell tactics in favour of self-select displays, writes Sian Harrington

the values of modern women and what they are looking for in brands and products. The results showed female ...

Five line up for DoH safe sex account

roster are Mother, D'Arcy, BMP, Triangle and DLKW. The campaign, which will primarily target 18 to 30 ...

MARKETING MIX: I'll name that brand in one

varieties tend to appeal to health-conscious females, Blackcurrant is popular with young consumers ...

MARKETING MIX: ITC sees funny side to car ad

. The female driver looks back and says, "Jenny, your mum's over there." The little girl, determined ...

ADWATCH: Anadin takes a 'human' approach to win younger market - Anadin's new ad avoids the scientific angle taken by its competitors to promote painkillers

, "Headache? What Headache?" A previous execution, entitled 'Detective', featured a hardened female ...

TBWA London poaches Delaney Lund's Helen Weisinger

bigger challenge." Weisinger joined DLKW as business development director in September 1998 ... at RPM3 before switching to DLKW. "We can't wait for Helen to join," Lace said. "She's a great signing. Her track record at DLKW speaks for itself." TBWA is expected to continue a new ...

DIARY: Sex shop ladies miffed at press overexposure

pictures of some of the female participants in more detail than was planned. Rather than pore over ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.