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Case Study: Homebase customer magazine

massive store redevelopment programme, which will help it appeal to a female audience. Execution ...

Vizeum beats two to take £6m Teletext media account

review of its digital marketing requirements and appointed DLKW Dialogue to handle its £2m online ... an important role in supporting this growth. DLKW has handled our creative business for three years ...

Independent extends tabloid edition to the North West

to people who would not normally buy a broadsheet newspaper and particularly commuters, female readers and a ...

Telegraph banks on news man to reach younger market

is not ruling out a tabloid-sized version of The Telegraph. It is a move that would attract female and Mail ...

Heart goes for emotional connections in TV campaign

-part television advertising campaign aimed at recruiting female listeners in their twenties and thirties....in the series targets an older audience and is called "Who's the bloke?". It features three female flatmates ... more vigorously -- a younger female audience." The first 30-second ad "Girls night out" broke last ...

The Demographic Shift - 30

planet are they from?" "Not, sure, but Suze, glamorous female celebrities often provide these women ...

Century to boost female audience with 'chick track' CD

of female listeners with the launch of a 42-song 'Hairbrush Divas' CD....brand proposition. The 'Hairbrush Divas' playlist reflects the network's undeniable female appeal ...

Room for improvement for the insert industry

a mix of males and females. Two individuals with positive views towards inserts and two ... , is that males and females interact differently with inserts. Women are more likely to peruse inserts and treat ... and female interaction with inserts; the preference for large, thick or weighty catalogue style inserts ...

Independent reveals details of tabloid newspaper launch

." The launch follows research by The Independent showing that commuters, female readers and younger readers ...

Children shocked more by the consequences of violence

highlights the shocked reactions of children to a scene in 'Holby City' in which two men attack a female ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.