to remove filtersDrugScope director steps up PR activities
19 Nov 2003 | by Chris Scott
the futility of tough prison sentences for female drug offenders. One of the main issues DrugScope ...
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Monk handles PR push for designer jewellery launch
19 Nov 2003
the youth and teen market for the lower-end product – that will be the Elle and Cosmo female audience but then the rest of it will be aimed at a male and female audience of 25 to 50 years.’ ...
White House admits abortion photo gaffe
18 Nov 2003 | by Douglas Quenqua
The absence of women in the widely circulated photo sent the wrong message to the public, critics said, claiming the blunder supported suggestions that President Bush shows little regard for female ... . Several female members of Congress who signed the bill were in the audience, they say, but using them ...
Weber Shandwick secures Pfizer brief
07 Nov 2003 | by Sara Calabro and Ian Hall
for its erectile-dysfunction treatment, Viagra (PRWeek, 31 October). Pfizer acquired the rights ... as well. This approval came last month. Unlike the Viagra business, which is run by WS’s consumer ...
Pfizer names WS to handle global Viagra business
31 Oct 2003 | by Sara Calabro
dysfunction drug Viagra....The appointment comes as Viagra faces US competition from GlaxoSmithKline/Bayer’s Levitra, approved by the Food and Drug Administration in August, and Eli Lilly’s Cialis, expected to launch in the US by the end of the year. WS beat incumbent agency Porter Novelli and Burson ...
Analysis: Alcopops battle shows signs of a new maturity
17 Oct 2003 | by Ian Hall
and in the bars.' Some campaigns, such as that for Archers Aqua, have targeted female drinkers specifically ... with PR are those that have appealed to both males and females. Female drinkers can be quite sensitive about being targeted by an overtly female-oriented campaign.' As to the potential for future PR ...
Lever Fabergé hires Lexis for Dove consumer drive
17 Oct 2003 | by Ian Hall
-strong account team, added that one aim was to take the Dove range beyond the female beauty pages via a news ...
CAMPAIGNS: Campaign for healthy feet measures up - Consumer Health
10 Oct 2003 | by Jessica Nesbitt
by conveying the message of healthy feet for summer shoes. The PR team focused on key female titles ...
Broadcast PR: The Right Audience
10 Oct 2003 | by Jo Bowman
female, and counts housewives with children as about 20 per cent of its audience. Rajar 9 million, or 20 ... than female. The 35 to 54-year-old group accounts for most of the remaining audience. Rajar 13 ... segments accounting for just under one-third of listeners. There are slightly more female than male ...
OPINION: A yawning Cherie beats TUC's PR hands down
12 Sep 2003 | by Charlie Whelan, charlie.whelan@haynet.com
. Indeed, the only significant dispute this year involved mainly female British Airways staff, who took ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
