17 Dec 2003
massive store redevelopment programme, which will help it appeal to a female audience.
Execution ...
11 Dec 2003
| by Ken Gofton
.
MIDLAND EXPRESSWAY SUPPORTS M6 JAM CURE
Client: Midland Expressway
Agency: DLKW Dialogue ...
. Journey times could be cut by up to 45 minutes.
The mailing is part of an integrated campaign by DLKW ...
03 Dec 2003
| by Claire Billings,
-shirts featured a pair of skulls, another showed a scantily clad female devil straddling a ratchet spanner, underpinned with the line "Horny Chicks. Shit-Hot Wheels". A third item sported a lingerie-wearing female ...
18 Nov 2003
| by Claire Billings,
LONDON – Digital and direct marketing agency DLKW Dialogue is continuing to strengthen its senior...A founding member of the agency, which launched in January 2002, Griffiths joined DLKW Dialogue ...
award winning creative but has grown the business."
Griffiths joined DLKW Dialogue from European ...
Leonardo chief executive Steve Barton to the same role at DLKW Dialogue.
Since then, the agency has ...
04 Nov 2003
| by Claire Billings,
LONDON - Teletext has appointed DLKW Dialogue to handle its £2m digital marketing account without a...The appointment sees DLKW Dialogue, digital and direct sister agency of Delany Lund Knox Warren ...
."
The appointment of DLKW Dialogue sees sister above-the-line agency Delaney Lund Knox Warren & Partners strengthen its grip on the Teletext business, which it has worked on since 2000.
"DLKW has handled our creative ...
03 Nov 2003
| by Claire Billings,
review of its digital marketing requirements and appointed DLKW Dialogue to handle its £2m online ...
an important role in supporting this growth. DLKW has handled our creative business for three years ...
27 Oct 2003
| by Claire Billings,
The charity is using Club Canvass, Experian's database of home-shopping customers to identify 1m consumers who are likely to buy from the range of cards and gifts on offer.
It is primarily targeting ABC1 females with a mailing aimed at encouraging recipients to call Unicef's telephone order line 0870 075 1000 ...
24 Oct 2003
Production managers simply have to be female. That's the first thing. Without wishing to appear sexist or anything, it just strikes me that that's the way it is and that's the way it should stay.
It's all to do with multi-tasking, you see. Women can multi-task and men can't. Now if there's one quality ...
23 Oct 2003
| by Steve Barton, Chief executive, DLKW Dialogue
The 'Give some relief to the NHS' line in AXA PPP Healthcare's ad has raised a few eyebrows. The controversy started because of the unusual approach of appealing to those rich enough to afford private care and socially responsible enough to care about the NHS. It was written specifically to appear in...
16 Oct 2003
| by Staff,
The campaign, created by DLKW Dialogue, broke on October 13. It includes direct mail, email, online ads, inserts and a website.
The campaign theme uses a stopwatch to mark the time it takes to send an application by post. It wants intermediaries to submit mortgage applications online.
Fifty ...