to remove filtersCase Study: Homebase customer magazine
17 Dec 2003
massive store redevelopment programme, which will help it appeal to a female audience. Execution ...
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Ford StreetKa - a new star shines over the old brand
19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain
is the star with the biggest capacity to generate headlines. She has universal appeal male, female, gay ...
Catalogue censured for containing offensive T-Shirts
03 Dec 2003 | by Claire Billings,
-shirts featured a pair of skulls, another showed a scantily clad female devil straddling a ratchet spanner, underpinned with the line "Horny Chicks. Shit-Hot Wheels". A third item sported a lingerie-wearing female ...
Spoof 'Hello Boys' campaign leads to backlash at market
28 Nov 2003 | by Jennifer Whitehead,
for using nudity. "The female nude is not only more arresting than even the most delicious looking cake ...
DLKW Dialogue makes Griffiths managing partner
18 Nov 2003 | by Claire Billings,
LONDON – Digital and direct marketing agency DLKW Dialogue is continuing to strengthen its senior...A founding member of the agency, which launched in January 2002, Griffiths joined DLKW Dialogue ... award winning creative but has grown the business." Griffiths joined DLKW Dialogue from European ... Leonardo chief executive Steve Barton to the same role at DLKW Dialogue. Since then, the agency has ...
Silver surfer numbers reach 11.5m across Europe
17 Nov 2003 | by Jennifer Whitehead,
in five silver surfers being female. If you have an opinion on this or any other issue raised on Brand ...
Teletext awards £2m digital task to DLKW Dialogue
04 Nov 2003 | by Claire Billings,
LONDON - Teletext has appointed DLKW Dialogue to handle its £2m digital marketing account without a...The appointment sees DLKW Dialogue, digital and direct sister agency of Delany Lund Knox Warren ... ." The appointment of DLKW Dialogue sees sister above-the-line agency Delaney Lund Knox Warren & Partners strengthen its grip on the Teletext business, which it has worked on since 2000. "DLKW has handled our creative ...
Vizeum beats two to take £6m Teletext media account
03 Nov 2003 | by Claire Billings,
review of its digital marketing requirements and appointed DLKW Dialogue to handle its £2m online ... an important role in supporting this growth. DLKW has handled our creative business for three years ...
Empire Digital joins with iVillage for 'In America' site
03 Nov 2003 | by Staff,
this UK specific online partnership to promote the film to a broader female audience. Daniel Robey, head ...
Independent extends tabloid edition to the North West
30 Oct 2003 | by Gordon MacMillan,
to people who would not normally buy a broadsheet newspaper and particularly commuters, female readers and a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
