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WS shores up health practice with Shire MD

’. Byrne cited Viagra, the erectile-dysfunction drug whose global PR account WS scooped last month (PRWeek ...

OUTDOOR SHOWCASE: New technology is allowing advertisers to benefit from innovations such as talking posters, writes Alastair Ray

-January The Mentholatum Company is taking its muscle-pain reliever Deep Heat into health clubs and gyms to target a female ...

CUSTOMER PUBLISHING: Winning magazines

redevelopment, and appealing to the female audience is crucial. It identified the need for a single ...

PRIVATE VIEW: Al Young, creative director at Banks Hoggins O'Shea/FCB

: Something for the ladies Client: Philip Gladman, marketing director Brief: Put female sassiness back ...

DIRECT BRIEF: Birmingham Midshires' division picks DLKW Dialogue

Birmingham Midshires' savings and investments division has briefed DLKW Dialogue to create

Footie Chick to go on sale in fashion outlets

Footie Chick, the sports fashion brand for female football fans that launched earlier this year...the brand, rather than the brand coming to her." As part of the brand's campaign to involve female ...

Monk handles PR push for designer jewellery launch

the youth and teen market for the lower-end product – that will be the Elle and Cosmo female audience but then the rest of it will be aimed at a male and female audience of 25 to 50 years.’ ...

DrugScope director steps up PR activities

the futility of tough prison sentences for female drug offenders. One of the main issues DrugScope ...

DLKW Dialogue makes Griffiths managing partner

LONDON – Digital and direct marketing agency DLKW Dialogue is continuing to strengthen its senior...A founding member of the agency, which launched in January 2002, Griffiths joined DLKW Dialogue ... award winning creative but has grown the business." Griffiths joined DLKW Dialogue from European ... Leonardo chief executive Steve Barton to the same role at DLKW Dialogue. Since then, the agency has ...

White House admits abortion photo gaffe

The absence of women in the widely circulated photo sent the wrong message to the public, critics said, claiming the blunder supported suggestions that President Bush shows little regard for female ... . Several female members of Congress who signed the bill were in the audience, they say, but using them ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.