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Pfizer consolidates $147m Pharmacia media into Carat
09 May 2003 | by Staff,
The win, which came without a pitch, follows the completion in April of Pharmacia's acquisition by Pfizer, maker of Viagra, for $60bn (£37.4bn). Both companies are now operating under the Pfizer name ... handles some of the most successful drug brands in the world including Viagra, Listerine, Benadryl ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
