to remove filtersPRIVATE VIEW: Al Young, creative director at Banks Hoggins O'Shea/FCB
21 Nov 2003
: Something for the ladies Client: Philip Gladman, marketing director Brief: Put female sassiness back ...
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OUTDOOR SHOWCASE: New technology is allowing advertisers to benefit from innovations such as talking posters, writes Alastair Ray
27 Nov 2003 | by Alastair Ray
-January The Mentholatum Company is taking its muscle-pain reliever Deep Heat into health clubs and gyms to target a female ...
Crest puts tooth shine to fore in beauty focus
13 Nov 2003 | by Mark Kleinman
and beauty care. The campaign, which will be backed by the endorsement of an unnamed female celebrity ...
PRIVATE VIEW: Trevor Beattie is the chairman and creative director of TBWA\London
24 Oct 2003
follical Viagra. Coiffeuse interruptus, if you like. And I do, actually. There's something coyly British ...
WORLD: GALLERY
24 Oct 2003
representative of the target market (female-biased and aged 35 and over). A series of 20-second spots introduce ...
Analysis: Alcopops battle shows signs of a new maturity
17 Oct 2003 | by Ian Hall
and in the bars.' Some campaigns, such as that for Archers Aqua, have targeted female drinkers specifically ... with PR are those that have appealed to both males and females. Female drinkers can be quite sensitive about being targeted by an overtly female-oriented campaign.' As to the potential for future PR ...
Plasticine man puts Reshaper to test in WCRS Brylcreem ad
26 Sep 2003
Wallace Gromit and Chicken Run, is featured in a series of risque positions with a female counterpart ...
Campaign warns of no such thing as lung cancer light
23 Sep 2003 | by Josh Brooks,
female upmarket professional, over 25, who is wracked with guilt about smoking but who can not give up ...
STOP PRESS: Wilkinson Sword to launch female razor
18 Sep 2003
Wilkinson Sword is to launch its Intuition female razor brand in the UK next year. The product
Publicis gets ready to launch women's specialist operation
05 Sep 2003
the next two months. The move is part of Publicis' bid to establish itself further in the female health ... brands can talk to female consumers. Grant Duncan, the chief executive of Publicis, said: "We are delighted to have someone of Miriam's calibre joining us. She has an excellent intuition for female markets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
