03 Dec 2003
| by Claire Billings,
-shirts featured a pair of skulls, another showed a scantily clad female devil straddling a ratchet spanner, underpinned with the line "Horny Chicks. Shit-Hot Wheels". A third item sported a lingerie-wearing female ...
27 Nov 2003
| by Alastair Ray
-January
The Mentholatum Company is taking its muscle-pain reliever Deep Heat into health clubs and gyms to target a female ...
20 Nov 2003
| by Emily Rogers
Footie Chick, the sports fashion brand for female football fans that launched earlier this year...the brand, rather than the brand coming to her."
As part of the brand's campaign to involve female ...
31 Oct 2003
| by Anna Griffiths
Human nature is such that men and women will always have aspirations and advertising plays on that desire. Consequently, one sector which seems to be holding up during the downturn is the luxury goods industry.
When Vogue polled 2,500 female magazine readers recently, it revealed an incredible leap ...
13 Oct 2003
| by Staff,
at Bhs's flagship Oxford Street store in February. McClarnon, who was recently voted Best Dressed Female ...
25 Sep 2003
| by Clare Dowdy
on (female) consumers' radars as some other brands. We have a masculine identity, so we need to overstate the female presence in-store," she said.
Graphics group The Kitchen worked with Levi's lead ad agency ...
24 Sep 2003
| by Clare Dowdy,
with the feminisation of jeans in the late-90s.
"We are not as high on [female] consumers' radars as some other brands. We have a masculine identity, so we need to overstate the female presence in-store," she said ...
19 Sep 2003
| by Josh Brooks,
marketing, called Ali an inspiration.
"It is very exciting to have such a powerful and talented female ...
17 Sep 2003
| by Josh Brooks,
aimed at the female market....designer look, but also a designer price tag to match. Motorola is squarely targeting the high-end female ...
Europe, said: "We can not afford to ignore the female market. Women have embraced communications ...
present a challenge to other high-end phones designed for the female market, such as the radical Xelebri ...
05 Sep 2003
the next two months.
The move is part of Publicis' bid to establish itself further in the female health ...
brands can talk to female consumers.
Grant Duncan, the chief executive of Publicis, said: "We are delighted to have someone of Miriam's calibre joining us. She has an excellent intuition for female markets ...