to remove filtersPRIVATE VIEW: Al Young, creative director at Banks Hoggins O'Shea/FCB
21 Nov 2003
: Something for the ladies Client: Philip Gladman, marketing director Brief: Put female sassiness back ...
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DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
. MIDLAND EXPRESSWAY SUPPORTS M6 JAM CURE Client: Midland Expressway Agency: DLKW Dialogue ... . Journey times could be cut by up to 45 minutes. The mailing is part of an integrated campaign by DLKW ...
Unicef uses mailing to boost Christmas card sales
27 Oct 2003 | by Claire Billings,
The charity is using Club Canvass, Experian's database of home-shopping customers to identify 1m consumers who are likely to buy from the range of cards and gifts on offer. It is primarily targeting ABC1 females with a mailing aimed at encouraging recipients to call Unicef's telephone order line 0870 075 1000 ...
PRIVATE VIEW: Trevor Beattie is the chairman and creative director of TBWA\London
24 Oct 2003
follical Viagra. Coiffeuse interruptus, if you like. And I do, actually. There's something coyly British ...
DIRECT CHOICE: AXA PPP Healthcare
23 Oct 2003 | by Steve Barton, Chief executive, DLKW Dialogue
The 'Give some relief to the NHS' line in AXA PPP Healthcare's ad has raised a few eyebrows. The controversy started because of the unusual approach of appealing to those rich enough to afford private care and socially responsible enough to care about the NHS. It was written specifically to appear in...
Schwarzenegger website terminates the competition
13 Oct 2003 | by Staff,
on the female electorate: although visitors to JoinArnold.com were predominately male, nearly 40% were women ...
Rose-tinted viral success for Breast Cancer Campaign
26 Sep 2003 | by Josh Brooks,
12 appointment entries to female users' calendars as a reminder to check their breasts throughout ...
RKCR targets Royal Navy recruits
26 Sep 2003 | by Rachel Gardner
execution focuses on a young female medic. Tony Harris, the managing partner at RKCR, said: "In order ...
2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning
26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG
. - Joanna Bamford INSIGHT Planned by: Charlie Snow, DLKW; Will Collin, Naked Communications ...
Campaign warns of no such thing as lung cancer light
23 Sep 2003 | by Josh Brooks,
female upmarket professional, over 25, who is wracked with guilt about smoking but who can not give up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
