to remove filtersCase Study: Homebase customer magazine
17 Dec 2003
massive store redevelopment programme, which will help it appeal to a female audience. Execution ...
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ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
to be tricky. This year, DLKW developed a series of distinctive animations featuring a cartoon version ... to drive home the benefits of Halifax products. DLKW made one live-action spot this year - the 60-second ... Planning Group 3= 1 Lotto WCRS/OMD UK 83 07.11.02 21.53 3= 3= Halifax DLKW/Vizeum UK 83 12.06.03 37.20 5 ...
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
. MIDLAND EXPRESSWAY SUPPORTS M6 JAM CURE Client: Midland Expressway Agency: DLKW Dialogue ... . Journey times could be cut by up to 45 minutes. The mailing is part of an integrated campaign by DLKW ...
Catalogue censured for containing offensive T-Shirts
03 Dec 2003 | by Claire Billings,
-shirts featured a pair of skulls, another showed a scantily clad female devil straddling a ratchet spanner, underpinned with the line "Horny Chicks. Shit-Hot Wheels". A third item sported a lingerie-wearing female ...
Spoof 'Hello Boys' campaign leads to backlash at market
28 Nov 2003 | by Jennifer Whitehead,
for using nudity. "The female nude is not only more arresting than even the most delicious looking cake ...
PRIVATE VIEW: Al Young, creative director at Banks Hoggins O'Shea/FCB
21 Nov 2003
: Something for the ladies Client: Philip Gladman, marketing director Brief: Put female sassiness back ...
Footie Chick to go on sale in fashion outlets
20 Nov 2003 | by Emily Rogers
Footie Chick, the sports fashion brand for female football fans that launched earlier this year...the brand, rather than the brand coming to her." As part of the brand's campaign to involve female ...
Homestyle appoints CheethamBellJWT to retail branding brief
14 Nov 2003
. The agency's brief is to relaunch the brand to a more upmarket female audience via ads in publications ...
MEDIA: Woolworths to sponsor ITV music awards show
06 Nov 2003 | by Colin Grimshaw
was voted favourite female singer and Coldplay won the most popular band award. Sponsorship credits were ...
Unicef uses mailing to boost Christmas card sales
27 Oct 2003 | by Claire Billings,
The charity is using Club Canvass, Experian's database of home-shopping customers to identify 1m consumers who are likely to buy from the range of cards and gifts on offer. It is primarily targeting ABC1 females with a mailing aimed at encouraging recipients to call Unicef's telephone order line 0870 075 1000 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
