to remove filtersDiet Coke widens target with £10m lifestyle push
22 Dec 2004 | by Mark Sweney
'lifestyle' brand and move it beyond its core female market.
Search results for DLKW, female Viagra, Flibanserin
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The 10 Top Turkeys of 2004
22 Dec 2004
2. Gaviscon - Ironic that a product designed to cure gastric ailments makes Campaign's team feel sick. Yes, Gaviscon's spot by CheethambellJWT comes in at number two: "Female traffic cop feels able to direct the traffic, dancing to the strains of the Flashdance theme. Yes, it really is as bad as it sounds ...
C4 plans 'Housewives' blitz
22 Dec 2004 | by Colin Grimshaw
and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...
Diet Coke widens target with £10m lifestyle campaign
21 Dec 2004 | by Mark Sweney,
'lifestyle' brand and move it beyond its core female market.
The Annual 2004: The 10 Best quotes
17 Dec 2004
The excited Conde Nast managing director used an interesting metaphor when asked to comment on the ABC figures for Glamour, which had overtaken FHM to become the UK's top-selling monthly: "Glamour is magazine Viagra. We get it up every time and this time we've even shafted the men with it." (Campaign, 20 ...
The Annual 2004: The 10 Best rumours
17 Dec 2004
, the rumour mongerers got it somewhat arse about face. Two other members of the DLKW management team - Charlie ...
The Annual 2004: The 10 Most written about ads
17 Dec 2004
a good deal of cynical comment, but it was the campaign's nauseating female characters - "impatient ...
The Annual 2004: The Year in ... Creative
17 Dec 2004
remains at DLKW for the time being. He is liked and rated by colleagues in equal measure. The agency ...
The Annual 2004: The Year in ... Cinema
17 Dec 2004
Soft has sponsored a season of female films this year, including Wimbledon and The Stepford Wives ... " Weird Cold-War theme from JWT in which a female spy evades capture by shedding outer layers and growing ...
The Annual 2004: The Year in ... Press
17 Dec 2004
from Conde Nast, due to launch in March 2005, will target a mature female audience and promises ... (£1.2 million advance). 3. Rebekah Wade, The Sun Wade, a female version of your traditional fire ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
