C4 plans 'Housewives' blitz
22 Dec 2004 | by Colin Grimshaw
and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...
2. Gaviscon - Ironic that a product designed to cure gastric ailments makes Campaign's team feel sick. Yes, Gaviscon's spot by CheethambellJWT comes in at number two: "Female traffic cop feels able to direct the traffic, dancing to the strains of the Flashdance theme. Yes, it really is as bad as it sounds ...
and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...
will be younger female readers, mixing news and sport with a heavy leaning towards celebrity and entertainment ...
aiming at a different target audience to that of its mother brand. Its focus will be younger female ... . Additional female readers will bring a balance to the male dominated Evening Standard , and add much ...
and a bias to young female readers. There will also be three pages of sport, but the paid-for Standard ...
, press director at MediaCom, who said: "It is being aimed at a more female, younger readership than ...
.1% saw former Atomic Kitten singer Kerry McFadden become the first female winner in February this year ...
gravitas. The thinking goes that smaller papers appeal to a younger, perhaps slightly more female audiences ...
for Reebok UK, said: "We are very proud. We have re-signed the world's most successful female athlete. Kelly ...
The account moved from BLM Media without a pitch and follows a similar realignment on IF's creative account. Last month, the creative account moved from Campbell Doyle Dye to Delaney Lund Knox Warren & Partners. Vizeum and DLKW are the incumbent agencies for IF's parent company HBOS. BLM Media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.