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The 10 Top Turkeys of 2004

2. Gaviscon - Ironic that a product designed to cure gastric ailments makes Campaign's team feel sick. Yes, Gaviscon's spot by CheethambellJWT comes in at number two: "Female traffic cop feels able to direct the traffic, dancing to the strains of the Flashdance theme. Yes, it really is as bad as it sounds ...

C4 plans 'Housewives' blitz

and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...

Lite relief for Standard as freesheet finally launches

will be younger female readers, mixing news and sport with a heavy leaning towards celebrity and entertainment ...

Agencies fear new Standard Lite will trigger advertising-rate hike

aiming at a different target audience to that of its mother brand. Its focus will be younger female ... . Additional female readers will bring a balance to the male dominated Evening Standard , and add much ...

Standard "Lite" to hit the streets next week

and a bias to young female readers. There will also be three pages of sport, but the paid-for Standard ...

Standard Lite aims for women as it launches on Tuesday

, press director at MediaCom, who said: "It is being aimed at a more female, younger readership than ...

I'm a Celeb gets 11m but is over 3m down on last series

.1% saw former Atomic Kitten singer Kerry McFadden become the first female winner in February this year ...

For & Against - Should The Daily Telegraph go tabloid?

gravitas. The thinking goes that smaller papers appeal to a younger, perhaps slightly more female audiences ...

Kelly Holmes re-signs as face for Reebok women's push

for Reebok UK, said: "We are very proud. We have re-signed the world's most successful female athlete. Kelly ...

Intelligent Finance shifts £3m work from BLM to Vizeum

The account moved from BLM Media without a pitch and follows a similar realignment on IF's creative account. Last month, the creative account moved from Campbell Doyle Dye to Delaney Lund Knox Warren & Partners. Vizeum and DLKW are the incumbent agencies for IF's parent company HBOS. BLM Media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.