03 Dec 2004
The US Food and Drug Administration has written to Pfizer, the manufacturer of Viagra, asking...The campaign, created by McCann Erickson, which won the account in August this year, features a man standing in front of the Viagra logo. The tips of the letter "V" form devil's horns and the copy reads: "Remember that guy who used to be called 'Wild Thing'? ... he's back."
The FDA argues ...
26 Nov 2004
| by Emma Barns
The loss is a blow to CDD, which is left with only one major account, the £17 million Mercedes business.
HBOS has slashed its spend on Intelligent Finance from £9 million to £4 million over the past year. However, the win means DLKW now handles the Halifax, Bank of Scotland, Intelligent Finance ...
19 Nov 2004
| by Daniel Farey-Jones,
LONDON – Times Online has launched a new women's section, which will unite specially commissioned content with articles from The Times and The Sunday Times.
19 Nov 2004
in October.
The win means that DLKW now works on four Premier brands. It handles the Cadbury's Hot Chocolate brand and won the Ambrosia account in May in a pitch against DDB London and FCB.
Tom Knox, DLKW ...
22 Oct 2004
| by Sam Matthews,
LONDON – The BBC has appointed its first female group finance director Zarin Patel to succeed John Smith, following his promotion to chief operating officer.
22 Oct 2004
| by Ian Hall
Cialis has gained further ground on market-leader Viagra in the treatments’ ongoing battle to curry...Pfizer’s Viagra, the longest-established oral product in this therapy area, continues ...
of Lilly’s Cialis – which only launched last year, four years after Viagra’s debut – has surged from 84 per ...
result of promotional messages than they are to prescribe Viagra, according to the data.
Fifty ...
22 Oct 2004
| by Adam Hill
Campaign: Women who love fashion and football
Client: Footie Chick
PR team: Brazen PR
Timescale: August 2003-August 2004
Budget: £20,000
15 Oct 2004
Delaney Lund Knox Warren Partners has emerged as the most nominated agency in this year's Annual Aerial Awards for the best radio advertising.
15 Oct 2004
The glossy fashion spin-off offers a consumer-focused platform, Lucy Aitken writes.
08 Oct 2004
| by John Tylee
The online auction site eBay is running its first TV and radio campaign in the UK to show would-be customers that they can bid for everyday items as well as hard-to-find ones.