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Standard Lite aims for women as it launches on Tuesday

, press director at MediaCom, who said: "It is being aimed at a more female, younger readership than ...

I'm a Celeb gets 11m but is over 3m down on last series

.1% saw former Atomic Kitten singer Kerry McFadden become the first female winner in February this year ...

Kelly Holmes re-signs as face for Reebok women's push

for Reebok UK, said: "We are very proud. We have re-signed the world's most successful female athlete. Kelly ...

Young women told not to do drunk in Portman Group ad

drinkers and one at female drinkers. If you have an opinion on this or any other issue raised on Brand ...

Entire's creative team celebrates three creative wins

Freemans, the catalogue-based clothes company, has asked Entire to create new treatments for ads and inserts. These new creatives are aimed at younger consumers, who are more attracted by specific fashion brands. The work involves moving away from the standard "female model in latest fashion" formula ...

Superbrands case studies: Gillette

into the new millennium, the male bathroom cabinet now rivals the females, both in size and choice. Female ... - with the launch of the M3Power razor. Gillette also has a strong history of innovation in the female market ... , Gillette Daisy, 60 years later in 1975. The 1990s heralded a period of huge change in female shaving ...

Beckham among stars in latest London 2012 campaign

featuring British celebrities, all linked by an aspiring female jogger running past some of the capital ...

Times Online targets female visitors with section launch

and The Sunday Times, said: "We have a large number of female visitors and we hope this new section will allow us ...

EDM launches affluent holidaying Travellers Oasis list

profile of 45-75 years old with 62% female and 38% male bias. The profiled group takes take two ...

Riley swaps football for the property pages at The Times

She will take up her new post at the beginning of January when she returns from maternity leave and will be responsible for building on the success of Bricks and Mortar, The Times' weekly property supplement. Riley joined the sports desk of The Times in 1999 as fitness editor, then moved on to become the first female ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.