2. Gaviscon - Ironic that a product designed to cure gastric ailments makes Campaign's team feel sick. Yes, Gaviscon's spot by CheethambellJWT comes in at number two: "Female traffic cop feels able to direct the traffic, dancing to the strains of the Flashdance theme. Yes, it really is as bad as it sounds ...
The excited Conde Nast managing director used an interesting metaphor when asked to comment on the ABC figures for Glamour, which had overtaken FHM to become the UK's top-selling monthly: "Glamour is magazine Viagra. We get it up every time and this time we've even shafted the men with it." (Campaign, 20 ...
, the rumour mongerers got it somewhat arse about face. Two other members of the DLKW management team - Charlie ...
a good deal of cynical comment, but it was the campaign's nauseating female characters - "impatient ...
remains at DLKW for the time being. He is liked and rated by colleagues in equal measure. The agency ...
Soft has sponsored a season of female films this year, including Wimbledon and The Stepford Wives ... " Weird Cold-War theme from JWT in which a female spy evades capture by shedding outer layers and growing ...
from Conde Nast, due to launch in March 2005, will target a mature female audience and promises ... (£1.2 million advance). 3. Rebekah Wade, The Sun Wade, a female version of your traditional fire ...
and the tabloids loved it because they could fill their pages with images of barely dressed females. The campaign ...
tattoo on a naked (male or female) bum and send it to the object of their affections. More than 83 ...
man who becomes obsessed with a female automated voice and asks her out for a drink. There is a point ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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