to remove filtersC4 plans 'Housewives' blitz
22 Dec 2004 | by Colin Grimshaw
and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...
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Diet Coke widens target with £10m lifestyle push
22 Dec 2004 | by Mark Sweney
'lifestyle' brand and move it beyond its core female market.
Careers: What's it really like inside - Glenmorangie
22 Dec 2004
/gender split in the marketing department? Most of us are early-30s, and it is about 60:40 female to male ...
Diet Coke widens target with £10m lifestyle campaign
21 Dec 2004 | by Mark Sweney,
'lifestyle' brand and move it beyond its core female market.
Agency of the Year: Creative Agency of the Year - Best of the rest
15 Dec 2004
of the Australian Tourist Board was the agency's only black mark. On the innovation front, DLKW Dialogue, its ...
Careers: What's it really like inside - BT
15 Dec 2004
), there is a heavy female bias. The marketing function is in one place, rather than allocated to each ...
Agency of the Year: Public Relations Agency of the Year - Lexis PR
15 Dec 2004 | by Mary Cowlett
of the year around perception of female beauty and the use of 'real women' in its launch of Unilever's Dove ...
Agency of the Year: Customer Publishing Agency of the Year - John Brown Citrus Publishing
15 Dec 2004
's database of female customers with children. Over the past six months, rigorous independent research has ...
Careers: What's it really like inside - Cafedirect
08 Dec 2004
nationalities here. What about the gender split? There's a female bias. In fact, there are only five men ...
Sector Insight: Women's underwear - Beyond the basics
08 Dec 2004 | by Jane Bainbridge
audience than its core customers. The static female population has not helped this market, but the trend ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
