to remove filtersChristmas Media Choice - Mirror's 3pm supplement
17 Dec 2004 | by MediaWeek
as “the Mirror’s popular female targeted magazine 3am“. Sadly for both parties, last week the Mirror ...
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Practical Parenting offers Fat Ladies' Club book
17 Dec 2004 | by MediaWeek
The book follows the lives of five female friends following the birth of their first children and will be polybagged in the second edition of the magazine since a major re-design. It is the second by the Fat Ladies’ Club, five women who met at an antenatal class and became good friends, eventually writing books ...
Christmas Media Choice - Standard Lite
14 Dec 2004 | by MediaWeek
't but with the Standard Lite's emphasis on celebrity based stories, it is probably going to gain younger female readers ...
Lite relief for Standard as freesheet finally launches
14 Dec 2004 | by MediaWeek
will be younger female readers, mixing news and sport with a heavy leaning towards celebrity and entertainment ...
Agencies fear new Standard Lite will trigger advertising-rate hike
14 Dec 2004 | by MediaWeek
aiming at a different target audience to that of its mother brand. Its focus will be younger female ... . Additional female readers will bring a balance to the male dominated Evening Standard , and add much ...
Media Bitch
14 Dec 2004 | by MediaWeek
) Love Actually b) Pirates of the Caribbean c) Bend it like Beckham 5 Who is the first female ...
Standard "Lite" to hit the streets next week
09 Dec 2004 | by MediaWeek
and a bias to young female readers. There will also be three pages of sport, but the paid-for Standard ...
The guide to...
07 Dec 2004 | by MediaWeek
? 1.7 million people (4% of GB adults) have bought groceries via the web in the past six months. ? Two-thirds of online grocery shoppers are female. They are 37%more likely to be aged between 35 and 44 compared to internet users as a whole. ? Members of this group are 78% more likely to regularly read ...
Brainwaves - How to unlock the psychology of consumer decision making
07 Dec 2004 | by MediaWeek
and self reward is important The female tendency is: Reliant: They are less confident in choices ... orientated user imagery – the antithesis to the female tendency but male tendency-friendly. It may well ... used male and female customers as spokesmen. It played on their high customer satisfaction ...
Media Bitch
07 Dec 2004 | by MediaWeek
. First there was Future’s Lee Haines, whose vest and polka-dot shorts picture had female readers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
