Sector Insight: Women's underwear - Beyond the basics
08 Dec 2004 | by Jane Bainbridge
audience than its core customers. The static female population has not helped this market, but the trend ...
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Careers: What's it really like inside - Cafedirect
08 Dec 2004
nationalities here. What about the gender split? There's a female bias. In fact, there are only five men ...
I'm a Celeb gets 11m but is over 3m down on last series
07 Dec 2004 | by Staff,
.1% saw former Atomic Kitten singer Kerry McFadden become the first female winner in February this year ...
The guide to...
07 Dec 2004 | by MediaWeek
? 1.7 million people (4% of GB adults) have bought groceries via the web in the past six months. ? Two-thirds of online grocery shoppers are female. They are 37%more likely to be aged between 35 and 44 compared to internet users as a whole. ? Members of this group are 78% more likely to regularly read ...
Brainwaves - How to unlock the psychology of consumer decision making
07 Dec 2004 | by MediaWeek
and self reward is important The female tendency is: Reliant: They are less confident in choices ... orientated user imagery – the antithesis to the female tendency but male tendency-friendly. It may well ... used male and female customers as spokesmen. It played on their high customer satisfaction ...
Media Bitch
07 Dec 2004 | by MediaWeek
. First there was Future’s Lee Haines, whose vest and polka-dot shorts picture had female readers ...
For & Against - Should The Daily Telegraph go tabloid?
07 Dec 2004 | by MediaWeek
gravitas. The thinking goes that smaller papers appeal to a younger, perhaps slightly more female audiences ...
Kelly Holmes re-signs as face for Reebok women's push
06 Dec 2004 | by Jennifer Whitehead,
for Reebok UK, said: "We are very proud. We have re-signed the world's most successful female athlete. Kelly ...
Intelligent Finance shifts £3m work from BLM to Vizeum
06 Dec 2004 | by Staff,
The account moved from BLM Media without a pitch and follows a similar realignment on IF's creative account. Last month, the creative account moved from Campbell Doyle Dye to Delaney Lund Knox Warren & Partners. Vizeum and DLKW are the incumbent agencies for IF's parent company HBOS. BLM Media ...
The World: Washington DC - FDA calls for Viagra ad to be pulled
03 Dec 2004
The US Food and Drug Administration has written to Pfizer, the manufacturer of Viagra, asking...The campaign, created by McCann Erickson, which won the account in August this year, features a man standing in front of the Viagra logo. The tips of the letter "V" form devil's horns and the copy reads: "Remember that guy who used to be called 'Wild Thing'? ... he's back." The FDA argues ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
