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Think Tank: Marketing to women - The gender factor

. And the transactions they make aren't for traditional female products either. Women consume 60 per cent of cars, 51 per ... question whether the male/female split on databases has more to do with the channels used to collect ... ." He argues that just because a charity may have more females on its books, it doesn't mean women ...

The 10 Top Turkeys of 2004

2. Gaviscon - Ironic that a product designed to cure gastric ailments makes Campaign's team feel sick. Yes, Gaviscon's spot by CheethambellJWT comes in at number two: "Female traffic cop feels able to direct the traffic, dancing to the strains of the Flashdance theme. Yes, it really is as bad as it sounds ...

Diet Coke widens target with £10m lifestyle push

'lifestyle' brand and move it beyond its core female market.

C4 plans 'Housewives' blitz

and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...

Careers: What's it really like inside - Glenmorangie

/gender split in the marketing department? Most of us are early-30s, and it is about 60:40 female to male ...

Diet Coke widens target with £10m lifestyle campaign

'lifestyle' brand and move it beyond its core female market.

Allergan shields Botox after knockoff sickens four in FL

campaign to warn patients about buying fake Viagra through illegal online pharmacies. Colbert noted ...

Practical Parenting offers Fat Ladies' Club book

The book follows the lives of five female friends following the birth of their first children and will be polybagged in the second edition of the magazine since a major re-design. It is the second by the Fat Ladies’ Club, five women who met at an antenatal class and became good friends, eventually writing books ...

Christmas Media Choice - Mirror's 3pm supplement

as “the Mirror’s popular female targeted magazine 3am“. Sadly for both parties, last week the Mirror ...

Seasonal revamp for Coke’s Chihuahua ad

Tang Hai Bin and female soccer star Sun Wen. Special commemorative cans were unveiled at the event ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.