to remove filtersThe Work: New Campaigns - UK
26 Nov 2004
Exposure: Cinema THE LOWDOWN Yet another player in the competitive female-targeted small car sector ...
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Superbrands case studies: Gillette
29 Nov 2004
into the new millennium, the male bathroom cabinet now rivals the females, both in size and choice. Female ... - with the launch of the M3Power razor. Gillette also has a strong history of innovation in the female market ... , Gillette Daisy, 60 years later in 1975. The 1990s heralded a period of huge change in female shaving ...
Marketing Design Awards: Grand Prix
17 Nov 2004
more appropriate female figure. The results of the relaunch were immediate. Across Europe, the brand ...
The Work: New Campaigns - UK
12 Nov 2004
the creation of a line of sex toys to strengthen sales among female customers. CREDITS Project: Durex ...
Close-Up: IPA Awards - IPA winners show multimedia approach pays
05 Nov 2004 | by Claire Billings
? This year, the IPA had its first female convenor of the judges, Alison Hoad, a planning partner at Campbell ...
Campaign: Footie Chick taps into female football - Fashion PR
22 Oct 2004 | by Adam Hill
Campaign: Women who love fashion and football Client: Footie Chick PR team: Brazen PR Timescale: August 2003-August 2004 Budget: £20,000
Campaign: Emmerdale link helps Heinz sell salad cream - Media Relations
22 Oct 2004 | by Mary Cowlett
and maximise Heinz's backing of the programme to a predominantly female target audience of soap ...
Impulse updates image for fragrance launch - Consumer PR
01 Oct 2004 | by Maja Pawinska
with young, stylish female celebrities, who contributed their own mantra of what it means to be a modern ...
Ted Baker to test cosmetics range
29 Sep 2004
Ted Baker is making its first foray into cosmetics to broaden its appeal among female consumers.
World: Gallery
24 Sep 2004
to investigate the cause of the dust storm, but its beautiful female pilot fails to spot the cars. The commercial ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
