to remove filtersKelly Holmes re-signs as face for Reebok women's push
06 Dec 2004 | by Jennifer Whitehead,
for Reebok UK, said: "We are very proud. We have re-signed the world's most successful female athlete. Kelly ...
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Sector Insight: Women's underwear - Beyond the basics
08 Dec 2004 | by Jane Bainbridge
audience than its core customers. The static female population has not helped this market, but the trend ...
New campaign: Sloggi
10 Nov 2004
The Sloggi execution will feature a rear-view line-up of female models clad in a range of hipster briefs. The Triumph execution will feature models posing in the latest season's lingerie range. The campaign, through outdoor specialist Portland, will employ a national fleet of 150 trucks carrying giant ...
Jaeger hires ex-Debenhams marketer for top role
29 Sep 2004 | by Rachel Barnes
currently has a 70:30 female bias. Marketing was previously led by marketing manager Andrea Ward, who left ...
Salomon targets sporting women
22 Sep 2004
to become the first choice for the female sportswear market....to the brand. The company is now looking to increase its 25% female customer base, a group traditionally ...
Youth marketing: Trying too hard
08 Sep 2004
accompanying younger kids and handfuls of female groupies adorned in fashion brands in hot pursuit of the urban ...
Retail News: New Look targets over-25s
25 Aug 2004 | by Rachel Barnes
High-street fashion chain New Look is targeting more mature females with a dedicated clothing range
Retail news: Selfridges rejigs menswear area
28 Jul 2004
A Men's Superbrands area will be introduced in September to create 'halo' brands within the department to drive footfall of fashion-conscious men. Selfridges hopes to replicate the success of the female-oriented Superbrands, which it introduced last year. Dior Homme and Alexander McQueen ...
Opinion: With Beattie back, watch for Wonderbra
16 Jul 2004
the current torrent of lads' ads and a female market that appreciates sensuality but will not be patronised.
The Marketing Society Awards 2004: Customer insight
23 Jun 2004
female buyers rose by 12.5% for June 2003 against the same month the previous year. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
