to remove filtersDiet Coke widens target with £10m lifestyle campaign
21 Dec 2004 | by Mark Sweney,
'lifestyle' brand and move it beyond its core female market.
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Diet Coke widens target with £10m lifestyle push
22 Dec 2004 | by Mark Sweney
'lifestyle' brand and move it beyond its core female market.
The Work: Private View
10 Dec 2004
. Why? Because of his itchy nose? As female cops we're completely repelled by this obnoxious woman ...
Young women told not to do drunk in Portman Group ad
02 Dec 2004 | by Daniel Farey-Jones,
drinkers and one at female drinkers. If you have an opinion on this or any other issue raised on Brand ...
Hotline: Burger King joins rush associated with music downloading
26 Nov 2004
. In the promotion by DLKW Dialogue, customers peel back a panel on their drinks cups to reveal a code that they can
The Work: New Campaigns - UK
26 Nov 2004
Exposure: Cinema THE LOWDOWN Yet another player in the competitive female-targeted small car sector ...
Premier hands DLKW Branston business
19 Nov 2004
in October. The win means that DLKW now works on four Premier brands. It handles the Cadbury's Hot Chocolate brand and won the Ambrosia account in May in a pitch against DDB London and FCB. Tom Knox, DLKW ...
The Work: New Campaigns - UK
12 Nov 2004
the creation of a line of sex toys to strengthen sales among female customers. CREDITS Project: Durex ...
Birds Eye works with the Daily Mail for online branding
25 Oct 2004 | by Daniel Farey-Jones,
the site attracts the right target audience for Birds Eye and has a strong readership of males and females ...
Sacla pasta sauce brand hands Banc European account
15 Oct 2004 | by Claire Billings
products to a more educated, sophisticated and cosmopolitan, mainly female audience. Clare Blampied ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
