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C4 plans 'Housewives' blitz

and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...

Practical Parenting offers Fat Ladies' Club book

The book follows the lives of five female friends following the birth of their first children and will be polybagged in the second edition of the magazine since a major re-design. It is the second by the Fat Ladies’ Club, five women who met at an antenatal class and became good friends, eventually writing books ...

Lite relief for Standard as freesheet finally launches

will be younger female readers, mixing news and sport with a heavy leaning towards celebrity and entertainment ...

Agencies fear new Standard Lite will trigger advertising-rate hike

aiming at a different target audience to that of its mother brand. Its focus will be younger female ... . Additional female readers will bring a balance to the male dominated Evening Standard , and add much ...

Standard "Lite" to hit the streets next week

and a bias to young female readers. There will also be three pages of sport, but the paid-for Standard ...

I'm a Celeb gets 11m but is over 3m down on last series

.1% saw former Atomic Kitten singer Kerry McFadden become the first female winner in February this year ...

The guide to...

? 1.7 million people (4% of GB adults) have bought groceries via the web in the past six months. ? Two-thirds of online grocery shoppers are female. They are 37%more likely to be aged between 35 and 44 compared to internet users as a whole. ? Members of this group are 78% more likely to regularly read ...

Brainwaves - How to unlock the psychology of consumer decision making

and self reward is important The female tendency is:  Reliant: They are less confident in choices ... orientated user imagery – the antithesis to the female tendency but male tendency-friendly. It may well ... used male and female customers as spokesmen. It played on their high customer satisfaction ...

For & Against - Should The Daily Telegraph go tabloid?

gravitas. The thinking goes that smaller papers appeal to a younger, perhaps slightly more female audiences ...

Kelly Holmes re-signs as face for Reebok women's push

for Reebok UK, said: "We are very proud. We have re-signed the world's most successful female athlete. Kelly ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.