and Emap's Zoo, which regularly have semi-clad female cover stars, has prompted a tougher look at all ...
Freemans, the catalogue-based clothes company, has asked Entire to create new treatments for ads and inserts. These new creatives are aimed at younger consumers, who are more attracted by specific fashion brands. The work involves moving away from the standard "female model in latest fashion" formula ...
Exposure: Cinema THE LOWDOWN Yet another player in the competitive female-targeted small car sector ...
its first standalone girls' store. As a first move into the female market, the challenge ... female visitors had reassessed the Levi's brand as a range viable to them, and showed that this crossover ...
metrosexuality into mass-market cosmetic products. 'If you put metrosexual values on classic female products ...
strategy. Delaney Lund Knox Warren (DLKW) has retained the £11m business. Paul Reynish, marketing ... as individuals'. DLKW has created seven spots based on a concept developed by Burger King's US agency, Crispin ...
's launch. Customers have to pay £1.50 for each five episodes of the soap, which features a feisty female ...
currently has a 70:30 female bias. Marketing was previously led by marketing manager Andrea Ward, who left ...
to Charlie Snow, DLKW's planning director. Snow said: "I'm delighted we can attract talent this good to DLKW. She embodies values that we hold very dear: she's clever and down-to-earth and she cares about ... colleagues at DLKW at this stage in their trajectory was far too good to pass up." Miller started her ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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