Diet Coke widens target with £10m lifestyle push
22 Dec 2004 | by Mark Sweney
'lifestyle' brand and move it beyond its core female market.
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The 10 Top Turkeys of 2004
22 Dec 2004
2. Gaviscon - Ironic that a product designed to cure gastric ailments makes Campaign's team feel sick. Yes, Gaviscon's spot by CheethambellJWT comes in at number two: "Female traffic cop feels able to direct the traffic, dancing to the strains of the Flashdance theme. Yes, it really is as bad as it sounds ...
C4 plans 'Housewives' blitz
22 Dec 2004 | by Colin Grimshaw
and attracting a third of all female viewers. The off-air campaign breaks on 30 December with heavyweight ...
Careers: What's it really like inside - Glenmorangie
22 Dec 2004
/gender split in the marketing department? Most of us are early-30s, and it is about 60:40 female to male ...
Diet Coke widens target with £10m lifestyle campaign
21 Dec 2004 | by Mark Sweney,
'lifestyle' brand and move it beyond its core female market.
Practical Parenting offers Fat Ladies' Club book
17 Dec 2004 | by MediaWeek
The book follows the lives of five female friends following the birth of their first children and will be polybagged in the second edition of the magazine since a major re-design. It is the second by the Fat Ladies’ Club, five women who met at an antenatal class and became good friends, eventually writing books ...
Christmas Media Choice - Mirror's 3pm supplement
17 Dec 2004 | by MediaWeek
as “the Mirror’s popular female targeted magazine 3am“. Sadly for both parties, last week the Mirror ...
The Annual 2004: The 10 Best quotes
17 Dec 2004
The excited Conde Nast managing director used an interesting metaphor when asked to comment on the ABC figures for Glamour, which had overtaken FHM to become the UK's top-selling monthly: "Glamour is magazine Viagra. We get it up every time and this time we've even shafted the men with it." (Campaign, 20 ...
The Annual 2004: The 10 Best rumours
17 Dec 2004
, the rumour mongerers got it somewhat arse about face. Two other members of the DLKW management team - Charlie ...
The Annual 2004: The 10 Most written about ads
17 Dec 2004
a good deal of cynical comment, but it was the campaign's nauseating female characters - "impatient ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
