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Bupa launches DRTV ad campaign to target men

The latest ad, "runner", has been developed by WWAV Rapp Collins North and follows "Mrs Hunter" and "clocks", also developed by the agency. Whereas the two previous ads took cancer as their central theme and had female central characters, the new ad will feature a male runner and concentrates more ...

'Distracted' ice skaters star in Kenco Really Rich push

The 30 second ad, created by J Walter Thompson, shows the male partner of an ice-skating duo forced to perform various jumps on his own because his female partner is still in her dressing room distracted by the "new improved aroma" of the brand. During filming, two dancers were used, but one ...

Specsavers to sponsor Endemol's mobile soap opera

's launch. Customers have to pay £1.50 for each five episodes of the soap, which features a feisty female ...

Ted Baker to test cosmetics range

Ted Baker is making its first foray into cosmetics to broaden its appeal among female consumers.

Media choice: The X Factor

: 'Good.' This exchange and the Gemini Twins (bespectacled female wallflowers dancing terribly) have been

Jaeger hires ex-Debenhams marketer for top role

currently has a 70:30 female bias. Marketing was previously led by marketing manager Andrea Ward, who left ...

Careers: What's it really like inside - Sara Lee

What's the age/gender split like? It is about 50:50 male:female, and the commercial team is quite young. What's the atmosphere like? The atmosphere is hard-working and results-driven, but also fun. When there are issues to deal with, people pull together - and there is a real passion for the brands ...

EastEnders beats Coronation Street to top soap award

by our viewers." 'Coronation Street' also won six awards including sexiest female for Suranne Jones ...

Unilever's Birds Eye targets online audience

and females between the ages of 25-54.” ANM is the digital publishing division of national newspaper ...

The Media jobs from hell

just three months at an evening newspaper in the North, where she worked alongside a keen female ... things like bosses treating their female staff as their personal harem, shouting at employees and banging ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.