New campaign: Diet Coke
21 Dec 2005
female audience. Creative agency: Vallance Carruthers Coleman Priest Media agency: Vizeum. ...
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Burger King pools £50m global work in US shop
21 Dec 2005 | by Nicola Clark
Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren (DLKW)....Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...
Sector Insight: Men's fragrances - Strong scent
21 Dec 2005
to rival the choice offered by the female fragrance market. Most launches occur in the fine fragrance ... therefore embarked on the celebrity-scent trend, which has already proved its effectiveness in the female ...
Burger King pools £50m global work in US shop
20 Dec 2005 | by by Nicola Clark
Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...
Bounty assembles female team for website redesign
20 Dec 2005 | by by Daniel Farey-Jones
LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its...school has been invaluable," Bounty's ebusiness director Andrew Thomas said. The company hired a female coder to work with an established female designer and account manager. The new site uses more colour ... of the female design paradigm has striking implications for brands targeting women," she said. "Bounty ...
Nissan targets stylish female drivers with Micra C+C mailer
19 Dec 2005 | by by Julia Pearlman
LONDON – Nissan is targeting fashionable women aged 25-50 for the launch of its new Micra C+C with a mail pack showing how the car can turn from coupe to cabriolet in just 22 seconds.
COI retains MediaCom on £35m press buying
14 Dec 2005 | by Jeremy Lee
agencies, including DLKW, Vallance Carruthers Coleman Priest and Lowe while dropping several long ...
Raymond Snoddy on media: The grey pound isn't black and white
14 Dec 2005
it launched its 1007, Peugeot targeted female Live Wires wherever they could be found. That included ...
Letters - 13-20 December 2005
13 Dec 2005 | by Media Week
wants to be identified as "sad" or "insecure" or "desperate to be cool". And, as an Alpha Female, I don ...
Candis appoints Publicom as sales house
12 Dec 2005 | by James Livesley
circulation of 319,914. The handbag-sized title is aimed at a mid-market female relationship aged over 35 ...
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