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Bounty assembles female team for website redesign

LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its...school has been invaluable," Bounty's ebusiness director Andrew Thomas said. The company hired a female coder to work with an established female designer and account manager. The new site uses more colour ... of the female design paradigm has striking implications for brands targeting women," she said. "Bounty ...

Nissan targets stylish female drivers with Micra C+C mailer

LONDON – Nissan is targeting fashionable women aged 25-50 for the launch of its new Micra C+C with a mail pack showing how the car can turn from coupe to cabriolet in just 22 seconds.

Ann Summers appoints Liquid for third-party activity

The lingerie and sex toy retailer has briefed the agency to recruit partner brands that have access to an affluent female target audience. Ann Summers parties reach more than 40,000 women a week ... female target audience at a time when their barriers to communication are non-existent." If you have ...

Wife Swap husband sues for emotional damages after gay show

could be either male or female. If you have an opinion on this or any other issue raised on Brand ...

Orange signs up as headline sponsor for snowsports event

's leading female freestyle snowboarder Jenny Jones. Orange is using the event to promote a range ...

EDM launches two charity lists to the market

of both lists is around two-thirds female, who are on average 50 years old and have interests including ...

Prince launches squash tournament to promote new racquet

The O3 Challenge is an inter-club event for teams of three players, one male, one female and a male over the age of 35. The event will be played by 32 clubs in four regions, with first round ties to be played in December, second round by January and regional finals completed by February 26. The four ...

Prospect Swetenhams offers affluent family market file

Mini Marvellous was launched in 2003 and supplies childrens' bedroom furniture, toys and games via catalogue and the internet. Customers are typically ABC1 females with children aged between two and eight, and are interested in gardening, home computing, classical and jazz music, theatre, the arts, foreign travel ...

Customer magazines best way to target young and elderly

of Customer Magazines', also found while the profile of readers is predominantly female three quarters of male ...

Toby Pimlico clothing brand makes 25,000 list available

predominantly to females of all ages and so bringing this list to market will widely expand our commercial ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.