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Letters - 13-20 December 2005

wants to be identified as "sad" or "insecure" or "desperate to be cool". And, as an Alpha Female, I don ...

Candis appoints Publicom as sales house

circulation of 319,914. The handbag-sized title is aimed at a mid-market female relationship aged over 35 ...

Media Bitch

of them - 12 males and three females - have posed naked for a calendar to raise money for both Macmillan ...

The Diary of Mark Etting - Neil feels the heat after another

'll take over and I'm suddenly reminded of the bit in Airplane! with the hysterical female passenger ...

Observer brings out female mag

The Observer is to launch a monthly female-focused magazine when it converts to the Berliner format

Supplement - Advertisers to target the World Cup 'widows'

. Clare Goff looks at reasons why finding a female audience does not have to be difficult with the right...football tournaments, capturing a female audience through TV is an expensive, and often inaccessible ... havoc with female-skewed TV schedules. "For those advertisers who buy in the likes of Coronation ... traditional female audience during this period have three choices: not to advertise at all, to spend TV ...

Supplement - Women under the influence

to the fact that traditional male and female approaches are strikingly apparent in certain media. Christina ... ." That's why this list of five key female consumer groups is so diverse. It encompasses women who ... identified this group while researching female attitudes to the internet. "To these women, the internet's a ...

Media mentor - Karen Stacey

. If the typical female Magic listener was trapped on a desert island and could take only one newspaper, magazine ...

Supplement - The battle for the sexes goes online

for male and female online consumers are not the same as the most popular types of sites - an issue ripe ...

Observer to launch monthly women's supplement

the launch of Stella, a the weekly supplement by the Sunday Telegraph, targeting the female market ...

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