Media mentor - Karen Stacey
29 Nov 2005 | by Media Week
. If the typical female Magic listener was trapped on a desert island and could take only one newspaper, magazine ...
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Supplement - Women under the influence
29 Nov 2005 | by Suzy Bashford
to the fact that traditional male and female approaches are strikingly apparent in certain media. Christina ... ." That's why this list of five key female consumer groups is so diverse. It encompasses women who ... identified this group while researching female attitudes to the internet. "To these women, the internet's a ...
Supplement - The battle for the sexes goes online
29 Nov 2005 | by Kevin May
for male and female online consumers are not the same as the most popular types of sites - an issue ripe ...
Unilever reviews Pot Noodle as its bids for female favour
25 Nov 2005 | by James Hamilton
Unilever is reviewing its £5 million Pot Noodle account, held for the past 12 years by HHCL United, as part of a plan to reinvent the fast-food brand.
New-Business Rankings: 25 November 2005
25 Nov 2005
Lipton, Getty, Egypt Tourist Board 4 4 DLKW Partners 35 ...
Campaign Media Awards 2005: The Newspaper Society Award - Best Use of Research
25 Nov 2005
shifted from a young 25-45 urbanite group to a core female consumer between the ages of 45-54, who were ...
Media: Double Standards - Beautiful cover models will always have a place
25 Nov 2005
think this is fair comment or do they have more to offer than scantily clad females? Fabulous women ... think this is fair comment or do they have more to offer than scantily clad females? Of course men ...
B-M appoints MD for Italian offices
24 Nov 2005
minimum number of female parliamentary candidates. Senni reports to Italy CEO Eric Gerritsen. He joins ...
Observer to launch monthly women's supplement
23 Nov 2005 | by Caitlin Fitzsimmons
the launch of Stella, a the weekly supplement by the Sunday Telegraph, targeting the female market ...
Batchelor's Supernoodles 'surfvan' by DLKW
23 Nov 2005
Dancing surfer-dude forks are the stars of Delaney Lund Knox Warren Partners' new Supernoodles ads. Set in a camper van parked on a beach, the ad features four surfers feasting on pots of Supernoodles. As one of them brings a fork full of noodles up to his mouth, he sees that the fork looks like a...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
