22 Dec 2005
| by Marc Nohr, managing partner of Kitcatt Nohr Alexander Shaw,
marc.nohr@haynet.com
He was reported as saying that there are so few female creative
directors in the industry because ...
clearly hit a nerve. The UK advertising community was quick to concede that there are only
two female ...
with the
aggressive atmosphere within many creative departments. Camille Paglia
once said: there is no female ...
21 Dec 2005
| by Nicola Clark
Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren (DLKW)....Crispin Porter will not open any agencies in Europe to oversee the
business, but will instead recruit planners and account handlers to work
out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the
business after repitching last year ...
21 Dec 2005
female audience. Creative agency: Vallance Carruthers Coleman Priest Media agency: Vizeum. ...
21 Dec 2005
to rival the choice offered by the
female fragrance market. Most launches occur in the fine fragrance ...
therefore embarked on the celebrity-scent trend, which has
already proved its effectiveness in the female ...
20 Dec 2005
| by by Nicola Clark
Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries.
DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...
20 Dec 2005
| by by Daniel Farey-Jones
LONDON – Mother and baby marketing company Bounty has used a team of female designers to make its...school has been invaluable," Bounty's ebusiness director Andrew Thomas said. The company hired a female coder to work with an established female designer and account manager.
The new site uses more colour ...
of the female design paradigm has striking implications for brands targeting women," she said.
"Bounty ...
19 Dec 2005
| by by Julia Pearlman
LONDON – Nissan is targeting fashionable women aged 25-50 for the launch of its new Micra C+C with a mail pack showing how the car can turn from coupe to cabriolet in just 22 seconds.
16 Dec 2005
| by By Jack Sotto
GMA Network has launched its second free TV channel, QTV (Quality TV), touted as the first local channel aimed at women.
16 Dec 2005
| by By Gunjan Prasad
Men’s underwear brand Jockey has extended its product line with the introduction of female...Developed by Creative Juice\G1, the campaign features four high-profile female models who drive a red car into a busy shopping area and come to a stop, as if their vehicle has broken down. Dressed in nothing but Jockey underwear, they walk around the area causing a stir before displaying the advertising ...
16 Dec 2005
| by By Jack Sotto
The promotion encourages young female consumers to send in their real-life stories involving their 'touchably soft hair'.
The best five stories will be chosen based on cinematic potential and relevance to the brand.
These will be turned into mini-movies by broadcaster GMA, using the network's pool of teen ...