to remove filtersRDP appoints Holistic to manage newly merged database
08 Sep 2005 | by by Julia Pearlman
. The majority of those on the database are females aged between 25 and 64 years of age. List buyers can ...
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Rewards website targets morning commuters with stress pigs
19 Sep 2005 | by by Julia Pearlman
Field marketing teams will be taking to the streets in the morning rush hour dressed in pig suits and branded costumes to target the company's core demographic of B/C1 females, aged 25-35. The campaign will launch at Tube and railway stations across London and the South East, at large office complexes ...
Research supports benefits of real-size models in advertising
01 Sep 2005 | by by Julia Pearlman
by the female marketing specialists Proficiency Group, found that modern advertising slogans such as "Real women ...
Integral Marketing launches International Trade Today list
18 Aug 2005 | by by Julia Pearlman
.92% of the file is male, 21.75% female and 5.75 unknown. The list has a minimum order of 5,000 records and can ...
JWT identifies the 'ubersexual' in new book exploring men's lives
17 Aug 2005 | by by Julia Pearlman
manliness with traits traditionally associated with females. The authors have described how men still need women at a time when they feel they are being replaced by other means, such as boy toys or female ...
Real men are disappearing from ads to be replaced by cliches
23 Jun 2005 | by by Julia Pearlman
cliches that female advertising is riddled with, according to a global study by Leo Burnett....cliches that female advertising is riddled with." The agency is urging marketers to look at embracing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
