to rival the choice offered by the female fragrance market. Most launches occur in the fine fragrance ... therefore embarked on the celebrity-scent trend, which has already proved its effectiveness in the female ...
Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...
Europe in late 2004 and consists of a set of poster and print ads depicting a number of real female faces ...
Europe. AMY CLOSE - NISSAN It is rare to find a female automotive marketer who has achieved as much ...
in December with a £600,000 national TV campaign using 20-second spots to convince female consumers to buy ...
-buying market." She added: "Its female primary target audience is ideal for both the book and for the Delia ...
work. The Venus razor for women was a spin, also using strong music to give it some female toe ...
females are fun, youthful and energetic. The brand has used celebrities to promote the brand, and in 2004 ... is that P&G has bought a strong brand - the number one in both male and female shaving markets. The latest ...
The £10m campaign, by DDB London, marks a significant shift for the brand, which has featured an animated family since 2001. The ads, which broke this week, continue to showcase the brand's health credentials, with the female duck wanting brown bread and the male duck white. The argument is settled ...
LONDON - A new breed of women known as Alpha Females has emerged, according to a survey by British...The Alpha Female, the top income group made up of successful UK women like London Stock Exchange CEO Clara Furse and actress Kate Beckinsale are on the up, compared with the identical Vogue survey commissioned two years ago. Steven Quinn, publishing director of Vogue, said: "It is a reflection ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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