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Editorial: Roddick still has the flair to walk the walk

During the 1980s Roddick was lauded as a female - and, more unusually, an ethical - exemplar of that decade's go-getter culture. But the backlash inevitably took place in the 1990s as her Body Shop empire came under harsh scrutiny, and found its once unique selling point eroded by supermarkets and other non ...

Media Relations: Yorkshire mall set for £175k media support

market is predominantly female 25 to 55-year-olds, with a bias towards the more affluent shoppers ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.