Porter & Bogusky, dealing a blow to UK incumbent Delaney Lund Knox Warren (DLKW)....Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW, which has held the account in the UK since 2002, had retained the business after repitching last year ...
The lingerie and sex toy retailer has briefed the agency to recruit partner brands that have access to an affluent female target audience. Ann Summers parties reach more than 40,000 women a week ... female target audience at a time when their barriers to communication are non-existent." If you have ...
the eye away from the product. While I was aware of DFS' female-biased audience, it did appear, for a ...
for some time, with its more female-friendly product ranges. Little wonder, then, that Kingfisher-owned B ... director Jo Kenrick. Part of her job is to attract more female customers and, to this end, the group ... restaurant areas, which add to the female-friendly proposition and help set it apart from its rivals. Maybe ...
Mini Marvellous was launched in 2003 and supplies childrens' bedroom furniture, toys and games via catalogue and the internet. Customers are typically ABC1 females with children aged between two and eight, and are interested in gardening, home computing, classical and jazz music, theatre, the arts, foreign travel ...
through Yahoo! and key female sites such as Glamour and Cosmopolitan....The six-figure European campaign uses ad spaces including Yahoo! Messenger customised avatars where female users can interact with the Adidas brand to reflect their personality and style through ... in conjunction with the release of the Adidas clothing range, targets female audiences in the UK, Germany, Spain ...
retailer departed from its strategy of using staff in ads to focus more on female customers and position ...
minimum rental of 5,000 records, made up of 65% male and 35% female. Other selections include recency ...
/Y&R chief executive James Murphy says the aim of the campaign was to appeal to the store's core female ...
workers in the community" jobs. Funny. Simple as. I am told by female members of staff that ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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